Our Services
In today's challenging economic environment, organisations need growth strategies that deliver exponential results from constrained resources. Our services combine decades of proven sales leadership with cutting-edge AI capabilities to help you build tomorrow's competitive advantages today. Whether you're an emerging company seeking rapid market penetration or a mature organisation looking to revitalise growth, we specialise in creating strategic frameworks that amplify human capabilities through intelligent technology, ensuring every investment delivers maximum impact in an increasingly competitive marketplace.
Go-to-Market Strategies
Sustainable growth needs comprehensive market entry and expansion strategies that leverage AI to identify the highest-value opportunities and fastest paths to revenue.
Drawing on experience developing growth strategies for some of Australasia’s largest privately owned IT organisations, and the leading New Zealand telco, we help you define your ideal customer segments, map customer acquisition journeys, and build scalable market penetration plans.
Our approach includes go-to-market models, sales incentive plans, ideal customer profiles, and organisational structure design.
Using predictive analytics and market intelligence, we ensure your go-to-market approach is data-driven, budget-optimised, and designed for rapid scaling.
Whether launching new products, entering new markets, or revitalising existing offerings, our AI-enhanced strategies deliver measurable results from day one.
Strategic Bid Leadership & Coaching
Expertise to lead or coach your teams through complex, high-value sales pursuits that can transform your business.
Drawing on extensive experience with multi-million dollar deals, leading large teams across multi-party consortiums, we provide strategic guidance on pursuit strategy, competitive positioning, stakeholder management, and proposal development.
We help you navigate complex decision-making processes, build winning coalitions, and position your solution as the strategic choice.
Our AI-enhanced approach includes predictive deal analytics, competitor tracking, and stakeholder influence mapping to maximise your win probability while optimising resource allocation across multiple pursuits.
Sales Model and Incentive Design
Build high-performance sales organisations that align human motivation with AI-enhanced capabilities.
Based on redesigning sales models that drove year-over-year growth at major technology companies, including securing the largest IT outsourcing deals in New Zealand's history, we design sales models that optimise for your specific market, product complexity, and growth stage while incorporating AI tools that amplify individual and team performance.
Our incentive structures drive the behaviours that matter most—from strategic relationship building to efficient deal progression.
We help you create sales cultures where AI augments human strengths rather than replacing them, resulting in higher conversion rates, shorter sales cycles, and sustainable revenue growth.
Proposal Strategy & AI Integration
Transform your proposal process from a time-consuming cost centre into a competitive weapon that wins more deals faster.
Drawing on experience with multi-million dollar proposals and complex consortium arrangements spanning multiple organizations, we understand what makes proposals win at the highest levels.
Most companies use AI for proposals tactically—generating content quicker and cheaper—which actually commoditises your submissions.
We help you use AI strategically by integrating real-time customer intelligence, predictive competitive positioning, and data-driven content optimisation to create proposals that demonstrate deep understanding of customer priorities while responding in days instead of weeks.
Value Proposition Design
Craft compelling value propositions that resonate with your customers' evolving needs and communicate clear differentiation from competitors.
Having created value propositions that won record-breaking deals and positioned organizations as strategic partners rather than technology providers, we understand what moves customers from interest to action.
Using AI-driven customer insight analysis and market research, we help you understand not just what your customers say they want, but what they actually buy and why. Our value proposition frameworks translate complex capabilities into simple, powerful messages that drive customer action.
We ensure your value propositions are future-ready—addressing today's pain points while anticipating tomorrow's customer needs.
Competitive Positioning
Develop differentiated market positioning that cuts through competitive noise and resonates with your ideal customers.
With experience lifting organizations' brands from technology providers to strategic partners and winning against established competitors in major government tenders, we know how to create positioning that wins.
We use AI-powered competitive intelligence to analyse market gaps, monitor competitor movements, and identify positioning opportunities your competitors haven't discovered yet.
Our approach combines traditional strategic analysis with real-time market data to create positioning that not only differentiates you today but anticipates where the market is heading tomorrow. The result is a sustainable competitive advantage that's difficult for competitors to replicate.
Why Choose StrategAI?
Led by Michael Bullock, MBA (Distinction), with 30+ years of proven success:
Won New Zealand's largest public sector technology services contracts
Secured multiple technology deals exceeding $500M+ in value
Five-time winner of Telecom's exclusive Super-Achievers Award
Former Head of Strategic Growth at Datacom and General Manager at Fujitsu
Currently advising Australasian IT services organisations and NZ-based SaaS startups
Member of global governance boards and industry think tanks
Recognised as a trusted advisor by C-suite executives across New Zealand's technology sector
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